Recently, Sangeeta, our evangelist at DigiNekt interviewed Matt Bertram, an expert entrepreneur and strategist in digital marketing. Matt is also the Co-Host of an SEO podcast show, “The Unknown Secrets of Internet Marketing,” which has 3.8+ million downloads as of now; and his book “Build Your Brand Mania,” was recently featured in Amazon’s best-sellers.
We know that social media marketing is vast and multiple templates are required when a campaign is launched. But, the template that sets direction is the planning template.
Let’s consider this example. The business owner/manager requires more online leads. The digital marketing manager steps in and says, we can run a lead generation campaign on Facebook. They send their requirements to the content team, while they discuss publication timeline, promotion ideas and the budget required. The manager approves, the rollout begins.
If there is one sector that’s drawing most attention for a career among Indian job seekers—that’s digital marketing. It’s not just the offered ‘fat’ salary figures that’s causing all the fascination. Higher growth opportunities, options to specialize in specific segments, the freelancing opportunities, and the self-regard of being a part of the corporate are the other factors that are making them look for a role in digital marketing.
The decision to find the right talent for a role in a company turns unfavorable at times, especially for startups that are often inexperienced at hiring as they themselves have just entered the land of the unknown where different avenues of problem-solving & decision-making are yet to be explored. That’s not the case only with startups and small companies. Even the Fortune 500 companies reported facing the same shortage of talented professionals for various positions. Check out McKinsey stats below.
The digital economy is growing at rocket speed, and that’s a good sign for those seeking a career in digital marketing. As more and more businesses realize the need to market their products or services via the internet, candidates can rest assured that job opportunities for them will remain high in the future.
Today, mobile site optimization has become necessary for websites around the globe. If you don’t have a mobile-friendly website, you are losing a lot of potential traffic and customers.
You don’t need to be a marketing graduate or an MBA to get a job in digital marketing. However, being able to demonstrate a mindset and personality that’s similar to that of a true marketer can help a lot in breaking into your dream career in online marketing.
In the run-up to an interview, one of the questions that we all prepare for is “tell me something about yourself”. This is one of the questions that we deliberate on the most. Should I sound prepared? Should I sound casual? Should I focus on personal or professional? Should I brag or should I be understated?
The demand for digital marketing jobs was never as skyrocketing as it is today. A big part of the reason for this is the proliferation of digital tools, social media, and mobile that have created a world of two-way communication with buyers which is here to stay.
A social media expert is the person who knows how to connect with people and create conversations. He is the voice of your client’s brand that requires him to be able to conversate in the language of the audiences. Finding a social media expert for this job is often more difficult for digital marketing agencies. That’s because digital marketing agencies have to deal with a number of clients with different business categories, which requires their social media experts to be more versatile at handling clients of different business nature.