Bill Gates, once quoted ‘Content is King’ in one of his essays back in the year 1996 while describing the future of the internet as a marketplace for content. And even today, after more than two decades, this quote is frequently used in the digital marketing industry. Today, quality and engagement driven content have become the epicenter of all online marketing strategies. And hence, there is a lot of scope in the content marketing career. Continue reading “How to Kick-start Your Content Marketing Career”
Recently, Sangeeta, our evangelist at DigiNekt interviewed Priya Florence Shah, a digital marketing consultant, author, blogger and a work from home career coach, who guides fresh aspirants about legitimate work from home options and how one can become a true work from home professional while exploring the numerous benefits of ‘being your own master.’ Priya also provides one-on-one coaching to those who are willing to establish themselves as an expert while working from the comfort of their home. Continue reading “DigiNekt Interviews Priya Florence Shah: Her Advice on Work from Home”
On-page optimization is undoubtedly one of the most critical factors in your website’s digital marketing strategy. With all the Google updates that keep rolling from time to time, it is a must to wade through all of them and be ready for future updates. In simple words, if your on-page SEO is not up to the mark, it would be difficult for your website to have a good ranking on search engine result pages.
We have compiled a list of top 10 free on-page optimization tools to help you with your website. Continue reading “These Top 10 On-Page Optimization Tools are Absolutely Necessary And They Are Free”
When we talk about the best practices for mobile sites UI/UX, we have to consider from the smallest thing like a “tap to call” button to the entire architecture of a website. Let’s see what they are, one by one. Continue reading “13 Best Practices for Mobile Sites UI/UX You Need to Follow”
For a marketer, whose job description includes selling, creating a resume shouldn’t be too difficult. Isn’t that so? Not very likely!
Usually, they start off with the same positive thinking that selling being their primary job, it wouldn’t take much effort to prepare a piece of write up about themselves that has a perfect ‘sales pitch’ for their skills and other professional qualities; which could undeniably impress the recruiters. Continue reading “How to Create a Digital Marketing Resume That Impresses Recruiters”
Expert Insights on Why Digital Marketers in India Are Using Social Media
We ran a survey to understand how an Indian digital marketer uses social media both personally and professionally. To maintain accuracy to data this survey was specifically targeted to digital marketers or those associated with digital marketing at some level. The survey has insightful results, and we are sharing them with you.
The response to our survey in India has been overwhelming. A big thank you to those who were a part of the survey. Continue reading “Social Media Survey Report for Indian Market 2019 – Edition 1”
Recently, Sangeeta, our evangelist at DigiNekt interviewed Matt Bertram, an expert entrepreneur and strategist in digital marketing. Matt is also the Co-Host of an SEO podcast show, “The Unknown Secrets of Internet Marketing,” which has 3.8+ million downloads as of now; and his book “Build Your Brand Mania,” was recently featured in Amazon’s best-sellers.
We know that social media marketing is vast and multiple templates are required when a campaign is launched. But, the template that sets direction is the planning template.
Let’s consider this example. The business owner/manager requires more online leads. The digital marketing manager steps in and says, we can run a lead generation campaign on Facebook. They send their requirements to the content team, while they discuss publication timeline, promotion ideas and the budget required. The manager approves, the rollout begins.
If there is one sector that’s drawing most attention for a career among Indian job seekers—that’s digital marketing. It’s not just the offered ‘fat’ salary figures that’s causing all the fascination. Higher growth opportunities, options to specialize in specific segments, the freelancing opportunities, and the self-regard of being a part of the corporate are the other factors that are making them look for a role in digital marketing.
The decision to find the right talent for a role in a company turns unfavorable at times, especially for startups that are often inexperienced at hiring as they themselves have just entered the land of the unknown where different avenues of problem-solving & decision-making are yet to be explored. That’s not the case only with startups and small companies. Even the Fortune 500 companies reported facing the same shortage of talented professionals for various positions. Check out McKinsey stats below.