Here are the top 10 PPC trends shared by 39 PPC marketing experts that you need to know in this coming year. It covers everything from paid search to remarketing and beyond; that marketers will be expected to explore in 2020. Continue reading “Top 10 PPC Trends for 2020 from PPC Experts”
Google is making the largest change to its search algorithm (BERT) to better understand natural language, which will impact 1 in 10 queries in terms of results that rank for those queries. Continue reading “Google BERT will Impact 1 in 10 Queries in Terms of Search Results”
Hiring a good SEO employee successfully is the culmination of various carefully considered parameters. A good SEO consultant or search engine optimizer is a person who can work towards making your site rank #1 on search engines such as Google, in a spot where an unbiased customer would like your site to be seen. Continue reading “Hiring an SEO Consultant: How to Choose the Best One”
You might think that having a well-designed, feature-rich, and dynamic looking website is enough for driving traffic, generating leads, and getting featured in search engine rankings. However, this is not true. Of course, a website should contain all these qualities, but if you need to promote your site in search engine listings, you must focus on content.
Small companies enjoy a certain amount of flexibility that allows them to outsource when sales volume stacks up. Website outsourcing can be advantageous when you consider that almost all of the work can be done from anywhere in the world on a computer. Continue reading “Why Outsourcing Website Design is Best for Small Companies”
Workplace communication helps you facilitate the flow of information and to eliminate misunderstandings. Besides, excellent professional communication also plays a vital role in your career growth. How can you communicate effectively at work? Irrespective of whom you are communicating with, you need to possess some essential skills to succeed with effective communication.
If you are thinking, “How can I improve my communication skills at work?”, here are ten tips to help you. Continue reading “10 Ways to Communicate Effectively at Work”
For all those who want to be successful in the changing digital landscape today, it is essential to have a sound digital marketing plan in place. An effective digital marketing plan will use search engine optimization to drive traffic, leverage the competence of social media for the target audience, and make the best use of the digital marketing tools and resources out there. Continue reading “Top Digital Marketing Tools to Help You Grow Your Business”
Whether you are applying to jobs, starting out on a new business venture, or wanting to market yourself as a freelancer for hire, you need to build your personal brand, and that personal brand needs to make itself seen and known online.
Are you a college graduate who dreams of a well-paid job in digital marketing? If so, temporary jobs in digital marketing are an excellent start for you. Apart from college graduates, people who are looking for a more flexible career can also opt for temporary jobs in digital marketing. Continue reading “Temporary Job Benefits for Your Digital Marketing Career”
Bill Gates, once quoted ‘Content is King’ in one of his essays back in the year 1996 while describing the future of the internet as a marketplace for content. And even today, after more than two decades, this quote is frequently used in the digital marketing industry. Today, quality and engagement driven content have become the epicenter of all online marketing strategies. And hence, there is a lot of scope in the content marketing career. Continue reading “How to Kick-start Your Content Marketing Career”