5 Overlooked Steps to Add Into a Social Media Marketing Planning Template That Can Increase Your ROI

Social Media Marketing Planning

We know that social media marketing is vast and multiple templates are required when a campaign is launched. But, the template that sets direction is the planning template.

Let’s consider this example. The business owner/manager requires more online leads. The digital marketing manager steps in and says, we can run a lead generation campaign on Facebook. They send their requirements to the content team, while they discuss publication timeline, promotion ideas and the budget required. The manager approves, the rollout begins.

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Career in Digital Marketing in India: Scope of Growth and Challenges

If there is one sector that’s drawing most attention for a career among Indian job seekers—that’s digital marketing. It’s not just the offered ‘fat’ salary figures that’s causing all the fascination. Higher growth opportunities, options to specialize in specific segments, the freelancing opportunities, and the self-regard of being a part of the corporate are the other factors that are making them look for a role in digital marketing.

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3 Questions You Should Not Miss When Interviewing for Digital Marketing Jobs

3 Questions You Should Not Miss When Interviewing for Digital Marketing Jobs

The decision to find the right talent for a role in a company turns unfavorable at times, especially for startups that are often inexperienced at hiring as they themselves have just entered the land of the unknown where different avenues of problem-solving & decision-making are yet to be explored. That’s not the case only with startups and small companies. Even the Fortune 500 companies reported facing the same shortage of talented professionals for various positions. Check out McKinsey stats below.

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What to Look for When Hiring a Social Media Expert – Part 2

What to Look for When Hiring a Social Media Expert - Part 2

Click to read – Part 1

A social media expert is the person who knows how to connect with people and create conversations. He is the voice of your client’s brand that requires him to be able to conversate in the language of the audiences. Finding a social media expert for this job is often more difficult for digital marketing agencies. That’s because digital marketing agencies have to deal with a number of clients with different business categories, which requires their social media experts to be more versatile at handling clients of different business nature.

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