Responsive search ad (RSA) is a new ad format by Google that advertisers can use to show customized ads to users based on their browsing history, device, and other behavior. Continue reading “How to Create Effective Google Responsive Search Ads”
Pro Tip: How to find and fix 404 errors that really matter to win your traffic back
External sources link to your website with the wrong URLs, here’s how you can fix that.
Ways to find 404 errors: Google Search Console, crawlers, and third-party tools; but none of them shows which external sources link to your website with the wrong URLs. These sources can be bringing you a sufficient amount of traffic, yet you have no idea they’re linking to 404 pages. Continue reading “Pro Tip: How to find and fix 404 errors that really matter to win your traffic back”
Top 9 Social Media Tips for a Successful Digital Marketing Strategy
‘We don’t have a choice on whether we do social media; the question is how well we do it.’ – Eric Qualman
Social media has now become an irreplaceable part of digital marketing. Without a robust social media marketing strategy in place, it’s hard to imagine a brand’s overall growth and success. It’s essential to pay a lot of attention to your social media strategy! Continue reading “Top 9 Social Media Tips for a Successful Digital Marketing Strategy”
Top 10 Benefits of Having Offshore Employees for Your Business
These days, companies outsource the processes of their business functions to external vendors to manage costs and to get better work quality. Any business process that can be completed from an offshore location can be outsourced. Some examples of business processes that can be outsourced are call center services, transaction processing, transcription services, marketing, software development, and creative designing, etc. Continue reading “Top 10 Benefits of Having Offshore Employees for Your Business”
Best Sources to Stay Updated with Digital Marketing News and Trends
The key to learning as much as possible about the most relevant emerging digital marketing trends to boost your leads and revenue is to follow informed, actionable top industry publications. The following sites and blogs represent powerful resources for digital marketers who want to learn more about improving their craft. Continue reading “Best Sources to Stay Updated with Digital Marketing News and Trends”
How to Ace Your Telephone Interview
Telephone interviews are a common practice in trend, and companies use it to screen many candidates in a quick and cost-effective manner. Many organizations take telephone interviews to short-list candidates before calling them for face to face interview. There might not be direct contact between you and the interviewer, but they look for a calm, confident, and intelligent set of responses from a candidate. Continue reading “How to Ace Your Telephone Interview”
Top 8 Free SEO ebooks Worth Downloading
Here are the top 8 free e-books on SEO basics, link building, SEO techniques and more that are worth downloading. These eBooks contain detailed information about everything that you need to kickstart your online marketing career. Continue reading “Top 8 Free SEO ebooks Worth Downloading”
Google BERT will Impact 1 in 10 Queries in Terms of Search Results
Google is making the largest change to its search algorithm (BERT) to better understand natural language, which will impact 1 in 10 queries in terms of results that rank for those queries. Continue reading “Google BERT will Impact 1 in 10 Queries in Terms of Search Results”
Hiring an SEO Consultant: How to Choose the Best One
Hiring a good SEO employee successfully is the culmination of various carefully considered parameters. A good SEO consultant or search engine optimizer is a person who can work towards making your site rank #1 on search engines such as Google, in a spot where an unbiased customer would like your site to be seen. Continue reading “Hiring an SEO Consultant: How to Choose the Best One”
Should You Go Ahead and Hire a Content Marketer?
You might think that having a well-designed, feature-rich, and dynamic looking website is enough for driving traffic, generating leads, and getting featured in search engine rankings. However, this is not true. Of course, a website should contain all these qualities, but if you need to promote your site in search engine listings, you must focus on content.
Continue reading “Should You Go Ahead and Hire a Content Marketer?”