Recently, Sangeeta, our evangelist at DigiNekt interviewed Priya Florence Shah, a digital marketing consultant, author, blogger and a work from home career coach, who guides fresh aspirants about legitimate work from home options and how one can become a true work from home professional while exploring the numerous benefits of ‘being your own master.’ Priya also provides one-on-one coaching to those who are willing to establish themselves as an expert while working from the comfort of their home. Continue reading “DigiNekt Interviews Priya Florence Shah: Her Advice on Work from Home”
For a marketer, whose job description includes selling, creating a resume shouldn’t be too difficult. Isn’t that so? Not very likely!
Usually, they start off with the same positive thinking that selling being their primary job, it wouldn’t take much effort to prepare a piece of write up about themselves that has a perfect ‘sales pitch’ for their skills and other professional qualities; which could undeniably impress the recruiters. Continue reading “How to Create a Digital Marketing Resume That Impresses Recruiters”
Expert Insights on Why Digital Marketers in India Are Using Social Media
We ran a survey to understand how an Indian digital marketer uses social media both personally and professionally. To maintain accuracy to data this survey was specifically targeted to digital marketers or those associated with digital marketing at some level. The survey has insightful results, and we are sharing them with you.
The response to our survey in India has been overwhelming. A big thank you to those who were a part of the survey. Continue reading “Social Media Survey Report for Indian Market 2019 – Edition 1”
Recently, Sangeeta, our evangelist at DigiNekt interviewed Matt Bertram, an expert entrepreneur and strategist in digital marketing. Matt is also the Co-Host of an SEO podcast show, “The Unknown Secrets of Internet Marketing,” which has 3.8+ million downloads as of now; and his book “Build Your Brand Mania,” was recently featured in Amazon’s best-sellers.
We know that social media marketing is vast and multiple templates are required when a campaign is launched. But, the template that sets direction is the planning template.
Let’s consider this example. The business owner/manager requires more online leads. The digital marketing manager steps in and says, we can run a lead generation campaign on Facebook. They send their requirements to the content team, while they discuss publication timeline, promotion ideas and the budget required. The manager approves, the rollout begins.
If there is one sector that’s drawing most attention for a career among Indian job seekers—that’s digital marketing. It’s not just the offered ‘fat’ salary figures that’s causing all the fascination. Higher growth opportunities, options to specialize in specific segments, the freelancing opportunities, and the self-regard of being a part of the corporate are the other factors that are making them look for a role in digital marketing.
The decision to find the right talent for a role in a company turns unfavorable at times, especially for startups that are often inexperienced at hiring as they themselves have just entered the land of the unknown where different avenues of problem-solving & decision-making are yet to be explored. That’s not the case only with startups and small companies. Even the Fortune 500 companies reported facing the same shortage of talented professionals for various positions. Check out McKinsey stats below.
The digital economy is growing at rocket speed, and that’s a good sign for those seeking a career in digital marketing. As more and more businesses realize the need to market their products or services via the internet, candidates can rest assured that job opportunities for them will remain high in the future.
You don’t need to be a marketing graduate or an MBA to get a job in digital marketing. However, being able to demonstrate a mindset and personality that’s similar to that of a true marketer can help a lot in breaking into your dream career in online marketing.
In the run-up to an interview, one of the questions that we all prepare for is “tell me something about yourself”. This is one of the questions that we deliberate on the most. Should I sound prepared? Should I sound casual? Should I focus on personal or professional? Should I brag or should I be understated?