Should You Go Ahead and Hire a Content Marketer?

Should you hire a content marketer

You might think that having a well-designed, feature-rich, and dynamic looking website is enough for driving traffic, generating leads, and getting featured in search engine rankings. However, this is not true. Of course, a website should contain all these qualities, but if you need to promote your site in search engine listings, you must focus on content.

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How to Kick-start Your Content Marketing Career

how to start content marketing career

Bill Gates, once quoted ‘Content is King’ in one of his essays back in the year 1996 while describing the future of the internet as a marketplace for content. And even today, after more than two decades, this quote is frequently used in the digital marketing industry. Today, quality and engagement driven content have become the epicenter of all online marketing strategies. And hence, there is a lot of scope in the content marketing career. Continue reading “How to Kick-start Your Content Marketing Career”