If there is one sector that’s drawing most attention for a career among Indian job seekers—that’s digital marketing. It’s not just the offered ‘fat’ salary figures that’s causing all the fascination. Higher growth opportunities, options to specialize in specific segments, the freelancing opportunities, and the self-regard of being a part of the corporate are the other factors that are making them look for a role in digital marketing.
The decision to find the right talent for a role in a company turns unfavorable at times, especially for startups that are often inexperienced at hiring as they themselves have just entered the land of the unknown where different avenues of problem-solving & decision-making are yet to be explored. That’s not the case only with startups and small companies. Even the Fortune 500 companies reported facing the same shortage of talented professionals for various positions. Check out McKinsey stats below.
The digital economy is growing at rocket speed, and that’s a good sign for those seeking a career in digital marketing. As more and more businesses realize the need to market their products or services via the internet, candidates can rest assured that job opportunities for them will remain high in the future.
Today, mobile site optimization has become necessary for websites around the globe. If you don’t have a mobile-friendly website, you are losing a lot of potential traffic and customers.
You don’t need to be a marketing graduate or an MBA to get a job in digital marketing. However, being able to demonstrate a mindset and personality that’s similar to that of a true marketer can help a lot in breaking into your dream career in online marketing.
In the run-up to an interview, one of the questions that we all prepare for is “tell me something about yourself”. This is one of the questions that we deliberate on the most. Should I sound prepared? Should I sound casual? Should I focus on personal or professional? Should I brag or should I be understated?
The demand for digital marketing jobs was never as skyrocketing as it is today. A big part of the reason for this is the proliferation of digital tools, social media, and mobile that have created a world of two-way communication with buyers which is here to stay.
A social media expert is the person who knows how to connect with people and create conversations. He is the voice of your client’s brand that requires him to be able to conversate in the language of the audiences. Finding a social media expert for this job is often more difficult for digital marketing agencies. That’s because digital marketing agencies have to deal with a number of clients with different business categories, which requires their social media experts to be more versatile at handling clients of different business nature.
Social media marketing expenditure around the world is at an all-time high, standing at the third position next to only search and display. According to an estimate, about 14 billion dollars were spent on social media marketing in the US the last year itself.
Come January and we make resolutions to find more meaningful jobs and roles in our career. So, congratulations on receiving an interview call. An interview is a two way process. You get to know about the company and the job profile, while the interviewer gets to know you and assesses if you are suitable for the job.