You might think that having a well-designed, feature-rich, and dynamic looking website is enough for driving traffic, generating leads, and getting featured in search engine rankings. However, this is not true. Of course, a website should contain all these qualities, but if you need to promote your site in search engine listings, you must focus on content.
The content you create is the most important part of your digital marketing efforts. It not only helps to connect with your target market and build trust but also acts as fuel for other digital marketing techniques. Quality content can educate your audience about your products and services, make you more visible online, and help you build authority with search engines.
The Influence of Content in Digital Marketing
Content is the main reason your prospective customer comes to visit your website. Well-written content can engage the readers and impact their decision-making. Here are a few reasons that explain the importance of content writing in digital marketing:
Creates Brand Awareness
We already know that today majority relies on the web to research products and services. Therefore, posting engaging content regularly on various channels such as social media, blogs, websites, newsletters, and forums will help you build brand awareness for your business.
Helps Establish Your Business
Posting content on your blogs and websites helps your potential customers know what your business is all about, how can you help them, and who is your target audience. So make use of relevant and updated blogs, as well as comprehensive social media content to describe the goods or services that you offer.
Ensures Customer Retention
An effective content strategy can help you gain new customers and retain existing customers by explaining your services and products and helping them make the right buying decision. An informed customer is more likely to become a buyer.
Helps Boost Your SEO Strategy
Content should be beneficial to searchers because only useful and relevant content holds SEO value. Optimizing your marketing content to appear in relevant search results can help drive traffic, generate leads, and improve SEO rankings.
Earns Links from Other Sites
If your website content features your product-related information or other ideas and opinions that are worth sharing, people will link this content whenever discussing that particular product or ideas. This improves your SERP rating.
Makes Information Shareable
Good content arouses emotions. People will always share the attention-getting and interesting content with their friends, mates, or on social media. Thus, your content should be as informative as possible for your target audience.
Things You Should Consider When Hiring a Content Writer
Now, when you know that content makes your business’s internet presence more crawlable, and desirable for search engines and users alike, utilize content marketing to the best of its abilities. Content is one of the most vital parameters that helps to differentiate the quality of services being offered by any digital marketing agency.
Hire a skilled content writer if you genuinely want to stand apart from other digital marketing agencies. Here are a few things to consider while hiring a content writer:
Consider Your Requirements
Hire a content writer who can deliver the type of content you require. If required, you can request them to write sample content on your products or services. This will help you evaluate their writing skills and whether they can meet your requirements.
Examine the Cost
You should determine how much you can afford to pay your writer. You may have to pay a bit more for experienced and skilled writers. Explain the payment details clearly to your writer and get their consent before hiring.
If you are hiring a freelance content writer, appoint any of your in-house staff to monitor the writer and writing project. They should check whether your writer has written the content that meets the requirements and goals of the project or if any further revisions required. This ensures every bit of content that your company delivers is flawless and on point.
Assess the Writer’s Expertise
Hire a content writer who is good at producing relevant content. Before hiring the writer, you should consider whether your writer:
- Can do a lot of research for every project
- Has any specific writing style
- Can write in various tones and to different audiences
Focus on the Turnaround Time
Hire a content writer who is flexible with your work schedule and can deliver the content back to you on time. Also, see if your writer is good with research and can handle multiple projects to save time. An experienced writer can get much more done in less time.
Finally — all things considered, content is the foundation of any digital marketing strategy. It enhances the reputation, credibility, and visibility of a business or company. So, never underestimate the importance of good content and a great content writer.
Parul Prashun is a professional having more than 11 years of experience in content marketing. As the Content Manager at GMR Web Team, she is responsible for creating and managing the content marketing strategy and content development process for all the clients. She helps the team achieve the set goals defined by clients through her content curation and creative marketing skills and expertise.