Social Media Survey Report for Indian Market 2019 – Edition 1

Expert Insights on Why Digital Marketers in India Are Using Social Media

We ran a survey to understand how an Indian digital marketer uses social media both personally and professionally. To maintain accuracy to data this survey was specifically targeted to digital marketers or those associated with digital marketing at some level. The survey has insightful results, and we are sharing them with you.

The response to our survey in India has been overwhelming. A big thank you to those who were a part of the survey.

Key Findings of Our Social Media Survey for Indian Market

1. Most Popular Social Media Content

Which of the following types of social media content are you interested in

Indian digital marketers are savvy. They primarily use social media to follow trends, for self-improvement, and entertainment. If you club trends and self-improvement together you get a hypothesis that Indian digital marketers personally look to social media as a means of enhancing their knowledge base and building networks. Now, that is a mature way to use social media.

The breakup of the stats is as below. While entertainment is mostly sought after so are other aspects. It’s like social media plays a vital role in every digital marketer’s professional and personal growth.

Which of the following types of social media content are you interested in?
Self-Improvement 54.14%
Case Studies 32.94%
Trends 58.84%
Specific Platforms 25.88%
Strategy 42.34%
Entertainment 49.14%
Others (Please specify) 3.53%
Networking 41.18%

2. Time Spent on Social Media Each Day

What is the total time that you spend on social media each day

We asked digital marketers about how much time they spend on social media each day. The response actually surprised us. We expected digital marketers to be online on social media 24/7. But around 75% of digital marketers in India spend less than 4 hours on social media. They certainly seem a responsible lot and their jobs keep them busy! What is relevant that around 25% of digital markets do spend at least 1/4th of their day on social media.

What is the total time that you spend on social media each day?
< an hour 4.71%
1-2 hours 27.06%
2-3 hours 23.53%
3-4 hours 20%
4-6 hours 12.94%
> 6 hours 11.76%

3. Social Media Blogs are Regularly Read

How often do you read social media blogs to upgrade your knowledge

Around 50% of digital marketers read blogs 2-3 times a week to upgrade their knowledge. Hence, blogs do remain the most relevant source of structured knowledge. An interesting result was that not even one participant said that they never read blogs. So keep the posts coming up guys!

How often do you read social media blogs to upgrade your knowledge?
Occasionally (Once a week or less) 17.65%
Frequently (2-3 times a week) 47.06%
Regularly (4-5 times a week) 16.47%
Diligently (Every day) 18.82%
Never 0.00%

4. Most Favored Social Media Blogs

Which of the following blogs do you follow to keep updated on social media techniques

Indian digital marketers find blogs written by Indian authors more relevant to their professions. Social Samosa an agency blog and Sorav Jain a marketer are the leaders. Almost 45% of Indians read Sorav Jain’s blog. Among the international blogs Social Media Examiner, DMIOA and Neil Patel find a mention.

Which of the following blogs do you follow to keep updated on social media techniques?
Social Media Examiner 37.76%
Social Samosa 39.80%
Sorav Jain 43.88%
DMIOA 11.22%
Top Dog Social Media 22.45%
Agropulse 9.18%
AFAQs 13.27%
Digital Deepak, Neil Patel, Gaurav Bhardwaj’s  Blog 11.22%

5. Most Followed Indian Digital Marketer

Among the following Indians who are active in digital marketing whom do you follow

Yes, and the sentiment continues when asked about popular digital marketing and social media marketing personalities. Sorav Jain leads again by a very huge margin. But what is interesting is that around 23% have their own favorites and none of them stood out remarkably.

Among the following Indians who are active in digital marketing whom do you follow?
Sorav Jain 45.35%
Ankita Gaba 17.44%
Gautam Ghosh 9.30%
Alok Kejriwal (Rodinhood) 18.60%
Gaurav Mendiratta 16.28%
Priya Florence Shah 12.79%
Others (Please specify) 23.26%

6. Upcoming Indian Social Media Experts

Which of the following Indians do you think are upcoming social media experts

For those digital marketers desiring to make a name for themselves the competition to the top just got intense. Aditya Bhatkal currently leads the race followed closely by Sanjay Mehta and Ambika Sharma. The field is rather crowded with those around 22% being very opinionated about the choices available.

Which of the following Indians do you think are upcoming social media experts?
Aditya Bhatkal 31.25%
Ambika Sharma 28.23%
Sanjay Mehta 32.29%
Malhar Barai 10.42%
Shreedeva Sharma 12.50%
Deepak Kanakaraju, Tushar Bhatia, Sandeep Maheshwari, others 21.88%

7. Most Preferred Social Media Tools

Do you use social media tools for your campaign- If yes, which of the following tools do you use

Nearly 50% of those using tools use Hootsuite. Content is huge on social media, this is reflected by the fact that almost 42% of social media marketers also use Content Studio and Buffer.

Which of the following Indians do you think are upcoming social media experts?
Aditya Bhatkal 31.25%
Ambika Sharma 28.23%
Sanjay Mehta 32.29%
Malhar Barai 10.42%
Shreedeva Sharma 12.50%
Deepak Kanakaraju, Tushar Bhatia, Sandeep Maheshwari, others 21.88%

8. Social Media’s Share in the Budget

How much of your digital marketing budget do you use in social media

ROI in social media is still an issue. Given the popularity of social media in India, we were shocked to see these results. Around 30% of marketers do not invest in social media marketing at all around 25% use less than 45% of their budget while the other 25% keep the spend to between 45% to 70%.

Do you use social media tools for your campaign? If yes, which of the following tools do you use?
Hootsuite 49.46%
Agorapulse 6.45%
Buffer 20.03%
Content Studio 21.51%
Social Bakers 19.35%
Business Manager, Zoho Social 18.28%

9. Biggest Social Media Challenge

What is your biggest social media challenge

The global issues of social media reverberate in India too. The biggest issue is growing the audience organically and targeting the relevant audience for effective campaigns. Lead generation is not much of an issue. That could be because Indians are said to use social media more for awareness. But again, that would be a hypothesis!

How much of your digital marketing budget do you use in social media?
All 4.04%
Around 80% or more 6.06%
Between 70% – 80% 6.06%
Between 60% – 70% 10.10%
Between 45% – 60% 15.15%
Less than 45% 26.26%
I don’t invest in social media 30.30%

Indian Digital Marketers’ Perspective for Social Media

The use of social media by digital marketers in India is in a mature phase. Personally, social media is used for enhancing skill sets and entertainment. While professionally it’s being used for creating awareness. This is further indicated by the kinds of tools digital marketers are using for social media, and also with the fact that attracting the right target audience is their biggest defined challenge.

Also, they are not just enjoying entertaining content but are looking forward to growing the audience organically.

Sangeeta from DigiNekt

Sangeeta has over 8 years of experience in IT and 6 years of experience as a digital marketer. She has hands-on experience in most digital channels including SEO, Social, PPC and Email marketing. Her job profile as an internet marketer required her to handle and train teams for deliverables. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses.

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9 Replies to “Social Media Survey Report for Indian Market 2019 – Edition 1”

    1. Oops!! Our bad. Fixed it 🙂 Thanks for pointing it out and congratulations for being the most followed social media blogger of India.

    1. It’s our pleasure! And congratulations to you for being one of the most followed upcoming social media experts.

  1. Thanks for posting such useful information on social media survey. I must say this post worth my time of research and best among all post I have read yet. So thanks for sharing this post with all of us.

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