We know that social media marketing is vast and multiple templates are required when a campaign is launched. But, the template that sets direction is the planning template.
Let’s consider this example. The business owner/manager requires more online leads. The digital marketing manager steps in and says, we can run a lead generation campaign on Facebook. They send their requirements to the content team, while they discuss publication timeline, promotion ideas and the budget required. The manager approves, the rollout begins.