Are you a college graduate who dreams of a well-paid job in digital marketing? If so, temporary jobs in digital marketing are an excellent start for you. Apart from college graduates, people who are looking for a more flexible career can also opt for temporary jobs in digital marketing.
Why Digital Marketing Is in Demand
Digital marketing includes all marketing efforts which is done through the internet. Some of the main digital channels that top businesses use to connect with their present and prospective customers are social media, search engines, email, and websites. The main idea behind digital marketing is to use online digital tactics to connect with customers who spend most of their time on the internet.
Different businesses are trying to achieve this by utilizing various online branding assets like, Search Engine Optimization(SEO), Email Marketing, Digital Advertising, Content Marketing, and more. And with this changing digital marketing landscape, various career opportunities have emerged in the field of digital marketing. So, let’s now explore how temporary jobs are benefiting the career options in digital marketing by providing a platform for creative ideas and professional agility.
How Temp Jobs Help Grow Your Career in Digital Marketing
A temporary job in digital marketing field includes constant monitoring and managing social media profiles according to the client requirements and creating, optimizing and promoting the products or services of the clients on various digital channels. In addition to these, you will also be responsible for managing SEO, off-page activities, event promotions, business listings, traffic generation, and link building. Moreover, you might also be required to keep track of the client’s website traffic and reach of all your online marketing activities through tools like Google Analytics, Google Search Console, Ahrefs, and more.
Temporary contract jobs have many perks, both professional and personal, for those who decide to pursue this employment option. Let us see some of the significant benefits a temporary job can provide to you if you want to pursue a career in digital marketing.
- It is an opportunity to broaden your skills
One of the main advantages of starting your digital marketing career with a temporary job is that such a position provides you with a chance to expand your skills. It will teach you the necessary skills you need as a digital marketer. Here, you will need to switch different roles, get introduced to new technology, workflows, and challenges which will strengthen your marketability in a future job hunt.
- The skills you learn will provide better job security
Digital marketing is a career option where skills are valued more than your professional qualifications. Anyone with a basic education can become a digital marketer if he or she has received proper training in the field. The best way to acquire these skills and experience is by working on temporary jobs in digital marketing.
- It will help you build your professional network
A temporary job in digital marketing allows you to grow your professional network. Such a network will have many professional contacts who can help you by providing references and recommendations for your next contract or permanent job in digital marketing. Remember, sometimes it’s who you know that matters because they not only can attest your strength and skills but also help you chase your professional goals. So never underestimate the power of networking while you are doing a temporary job in digital marketing.
- It provides a better work/life balance
As far as job flexibility is concerned, temporary work in digital marketing offers more flexibility when compared to a permanent position. This is because, in a temporary job, you need not put in exhausting 80-hour work weeks. Instead, you do your job satisfactorily and then go home. This allows you plenty of free time to spend with your family without compromising your financial freedom.
- It provides a better financial reward
In some instances, temporary workers in digital marketing get paid more than their permanent associates. This is because some contract positions may require specialized skills and are hard to fill. Because of this, if you have the necessary expertise and experience the job position demands, most of the employers do not have a problem to pay these contract employees generously. Doing so is also beneficial for the employers as it lets them avoid the learning curve phase that a less experienced person would require.
- It is a stepping stone to a permanent job
According to the data published by various studies, over one-third of the temporary job employees in a digital marketing firm are offered permanent job positions by their employers on termination of their contract. This is because the company will value the experience you gained by working as a contract employee for them. If you fail to secure a permanent job with the current employer, the experience you gained will come in handy when you try for a long-term position in some other company.
These are a few vital points that are driving the career decisions of many when it comes to opting for temporary jobs in digital marketing. Therefore, anyone who is looking forward to learning the advanced concepts of digital marketing with practical hands-on experience should go for it.
Here are a few leading websites where you can apply for a digital marketing internship or for temporary jobs and can boost your career:
Sangeeta has over 8 years of experience in IT and 6 years of experience as a digital marketer. She has hands-on experience in most digital channels including SEO, Social, PPC and Email marketing. Her job profile as an internet marketer required her to handle and train teams for deliverables. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses.